Suez Holland, owner of Electrabelle, has been providing visuals for concerts, performances, and live events for over 14 years.
With a background in animation and visual effects, Electrabelle creates custom imagery specific to each event.
Ultimately, the focus is to create magical environments that enhance the audience's connection to the music or performance.
Lately, Electrabelle has been designing stage sets using LED video technology, which offer an exciting new potency to the 'LIVE' performance idea. Each new LED system has the ability to stream video through a 'modular' system, meaning that each section of the video screen can be built up to create a sculpture, of sorts. Some LED lights come as building blocks, almost like 'lego', whereas other styles of LEDs come in strands, and can therefore be assembled along a curve or through 3D space. This leaves a lot of room for creativity.
When married with the more traditional style of the straight-up projection screen, we arrive at a stage design that translates both visceral video content and emotive light rhythms. This is the current aesthetic that Electrabelle strives for.
Recent Clients and Collaborators:
Creative Technologies San Fransisco http://www.ctus.com/
Brand Live Management Group www.brandlivegroup.com
A VJ is a performance artist who performs moving visual art on large displays, often at concerts, nightclubs and music festivals. The term originates from a parallel with DJs, although most VJs nowadays have more to do with musicians than with DJs. Often using a vision mixer, VJs blend and superimpose various video sources into a live motion composition. In recent years, electronic musical instrument makers have begun to make specialty equipment for VJing. The evolution of computers has allowed for VJ-specific programs to be produced and has allowed for easier accessibility to the art form.
"What is a VJ? A VJ manipulates video in much the same way that a DJ mixes records. The techniques and equipment vary but the basic principles remain the same (e.g. selecting, cross fading, scratching, cutting and sampling a rhythm). Some VJs concentrate on just visuals, mixing and manipulating video or film, to create stunning projections. The Light Surgeons are a notable example of this sort of VJ crew, and similar work can be seen in many dance clubs. Other VJs use both sound and vision, mixing audiovisual samples to create whole collages. As an example, the artist Coldcut has developed AV mixing software that can create tracks where what you see is what you hear." - VJS.net 2002 http://vjs.net/about.shtml
"What is VJing? It means improvising with visuals, specifically those rendered via projected light. The expression originally referred to the Video Jockey (as a counterpart to the disk jockey), but its more accurately Visuals Jockey - a general descriptor that encompasses older, non-video avocations such as 'running the lightshow'" - The VJ Book, Paul Spinrad 2005